EA Sports FC Partnership Launch

{Client}
EA Sports
< N/a >
{Date}
< n/a >
April 19, 2023
{Agency}
Manchester City
< n/a >
{Service}
Motion Design
Illustration
Animation

Overview

We teamed up with CIty Football Marketing to launch their EA Sports FC partnership in a teaser promoting the game ahead of release.

The new brand takes its design inspiration from triangles; an ever-present shape in the sport and football culture that represents the game in multiple dimensions.

In this hype edit, we used triangles to add energy and crafted chalk blackboard-inspired animations to highlight City’s tactical prowess.

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